About
Erica Urenda
Helping families buy and sell across the San Gabriel Valley.
Her story
Real estate the way it should be done
Erica represents buyers and sellers across the San Gabriel Valley. Most of her clients are families, and most are making the decision once or twice in a lifetime. That shapes how she works: fewer assumptions, more preparation, and a plain explanation of what each step actually costs and takes.
She lists homes the way she would want her own listed. The house is prepared before it is photographed, priced against what has genuinely sold nearby, and taken to market with a plan rather than a hope.
[CONFIRM] Her real biography. PART 8 item 8 asks for her own copy, or her approval for us to draft it from her Zillow profile and reviews. Nothing above states a fact about her history, because none has been supplied. Her background, how she came into real estate, how long she has been licensed and what she is known for all belong here.
[CONFIRM] Erica's professional headshot, high resolution. PART 8 item 1. This slot and the About preview on the homepage are where it belongs. No stand-in photograph of a person is used here, deliberately.
How she works
Considered, not rushed
01
Straight answers
What the home is worth, what it needs, and what the market is actually doing this month. The answer does not change to suit the conversation.
02
Careful preparation
Most of the result is decided before a listing goes live. Repairs, presentation, pricing and timing are settled first, in that order.
03
One person answering
You work with Erica. Questions go to her and come back from her, through escrow and past closing.
Credentials
Licensed and affiliated
Erica is a licensed California real estate salesperson working under SRG. California requires that advertising carry the agent's name, licence number and brokerage, and both remaining values are still outstanding.
[CONFIRM] Her CA DRE licence number, PART 8 item 2, and SRG's full legal brokerage name as it must appear in the compliance footer, PART 8 item 3. Both are required in the footer before this site can go to a live client domain.
[CONFIRM] homes sold
Homes sold
[CONFIRM] total volume
Total volume
[CONFIRM] years
Years of experience
[CONFIRM] days
Average days on market